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DANA MART ( DANA Group UAE’s Retail venture) to be operational soon
Dana Group has unveiled its new retail project: Danamart in Al Jurf, Ajman. Danamart shall be spread across 100,000 square feet area and will service the needs of residents from Ajman. Al Jurf Area was a strategic choice based upon the very high footfall of customers in the area and lack of organized retail chains. Danamart is part of the retail expansion plan of Dana Group and Danamart shall be fully functional by Q2 of 2014. “Dana Group’s investment focus has been based upon strong fundamentals and we see that FMCG, retail sector shall be promising for UAE in the long term”, says Dr Dana, group chairman of Dana Group Dubai (www.danagroups.com)
Dana Group has been a major player in the steel and construction industry in the UAE and the decision to foray into retail has been based upon studying long term trends of the market and strong fundamentals of Dana Group investment thesis, the management said.
Dana Group chairman, Dr Dana further continued “We are very excited about the variety of opportunities UAE has to offer. Dubai won the Expo 2020 bid recently and we think this is the right time for us to enter FMCG sector”. Dana Group has already been very strong in food stuff and agro-commodities trading and distribution in the Middle East and North Africa. The “Dana” brand has been synonymous with “quality” and with the help of a retail arm, Dana Group shall take a step forward to reach the end customer directly.
